Many moons ago businesses were run using paper and a pen, with accounts managed in ledgers and schedules managed in diaries. But thankfully not any more (or at least there are alternatives!) and there’s now tens (if not hundreds) of tools designed to make running your business easier.
Software for makeup artists!
Here’s some of our favorite software and apps for makeup artists – which range from email to video editing! Check them out and be sure to let us know in the comments what tools you’re using!
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In your inbox…
At CareerInMakeup we use Gmail not only for our personal email, but also to manage our business address too (firstname.lastname@example.org for example). This is for a couple of reasons – it comes with the search capabilities you’d expect from Google – meaning you can find your emails easily. It also integrates with Google Calendar (see below) making it easy to book appointments straight from your inbox.
And Gmail can now be upgraded to Google Inbox – their new, improved email management app which allows you to rapidly manage your email, pin important ones, snooze others and generally keep things tidy.
If you’ve got a blog however, and you’re collecting a fanbase of email addresses then rather than using an email service provider like Gmail what you then need is an email marketing service. At CareerInMakeup we use Mailchimp – as it’s super easy to user and starts off as free which is great if you’re just getting going.
You can use Mailchimp to email your list of followers without fear that you’ll be flagged as spamming – it’s also a much quicker way to work as they can be messaged all in one go.
(If you’d like some tips on Mailchimp just drop any questions in the comments below)
Keeping a calendar
We’ve said this before at CareerInMakeup but we love Google Calendar. It’s free, it can be accessed from pretty much anywhere with an internet connection. You can create multiple calendars if you wish (for your team for example) and share them easily.
If you are using Google Calendar you’ll be able to access it through you mobile device, and you don’t have to use the inbuilt calendar app on your phone. On the Iphone we’ve used Fantastical and it works really nicely – it recognises native language (appointment with Stephanie at midday). It does have a $5 price tag though so more of a nice to have than a must buy.
About a year ago we starting looking for an app that would solve Ash’s business management headache – ideally allowing her to make and manage bookings and send invoices. There were a few tools out there, but none of them were quite right – they were either too complicated, too expensive, or not suitable for the way makeup artists run their business.
And so we decided to create one!
TinyPA is a simple, cost effective tool designed specifically for makeup artists to help them manage their business. It allows you to
- Manage bookings – create, modify and customize the specifics of each booking
- Set up your TinyPA for your business – including your pricing, what you offer and your terms and conditions
- Create an invoice with one click
- Share a booking link with clients so that they can book you
You can try TinyPA completely for free with no commitment for 21 days. Watch our demo below, and visit www.TinyPA.co to register for your free trial.
Keeping a to-do list
I’ve tried everything to keep a to-do list and I’ve recently settled on ToDoist which I’m loving. Super straight forward to create jobs (call bank) and can be accessed from phone, the web or within our Gmail inbox, if you want to create jobs straight from your emails.
Managing your money
If you live in the USA, then there are a number of tools that you can use to view all your banking in one place and to help budget. We are UK based at CareerInMakeup so can’t make any personal recommendations, but we have heard good things about Mint – and kind of wish they’d launch in Europe!
You can avoid the back and forth of trying to get appointments booked with an app that shows your availability to clients, and allows them to book you. One great app for this is Calendly – which integrates with Google Calendar (above) and can really help you avoid phone or email tag!
Filling in your tax return
If you’re filling in a tax return in the USA then TurboTax from Intuit can seriously speed up the process. It will even populate your online form using a photo of your W2!
Gosh-darn – wish I lived in the USA sometimes. Well if you are UK based you can read our guide to managing your money in Blighty here.
Ashley, our makeup artist in residence has been making videos for Youtube for years now and has over 4000 followers. She tried various things over the years some of which were quite expensive (Adobe Premiere), but has found herself returning to iMovie on the Mac, as an easy to use tool that gives great results.
Staying on top of Social media
If you’d like to post regularly on social media, but don’t have the time or inclination to be “on social” all day then you need to get a tool that can schedule posts for you, even if you load them all up in one go.
At CareerInMakeup we use Buffer for this. Our favorite thing about Buffer is the plugin you can download for your browser, which means that from any webpage you think’s interesting you can just hit the Buffer button and it goes into your schedule. You can also download the app for your phone to do much the same thing!
Finally Buffer is also the only tool currently that integrates with Pinterest – which is our top recommended social media platform for any makeup artist!
There are so many tools out there they can actually become counterproductive if you’re using too many – costing money and not saving you time. It’s important therefore to pick the one that’s going to solve the biggest pain point for you, be it tax, invoicing or social media.
In TinyPA we’re trying to build the one tool that really will help makeup artists run their businesses at every step. If you’d like to try it out, and let us know what features you’d like to see added, register for your free trial at TinyPA.co!
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