Of all the social media sites it is almost certainly Pinterest that has the most female rich demographic. In fact depending on what you’re reading up to 80% of Pinterest users are women. Now unless you’re operating in the sci-fi film makeup space there’s a strong chance that a large proportion of your clients are going to be female too.
So no matter where you are in your business journey, from becoming a makeup artist to running a successful business, if you want to stay relevant on social media you need to be using Pinterest. And if you’re going to make Pinterest part of your work, then you should definitely make sure it’s working for you! (plus if you want examples of people already doing this check out details of our free download at the end)
Build It (Beautiful) and They Will Come
Setting up Pinterest is pretty straightforward, helped by the wizard that guides you through the process. Turning Pinterest into a revenue stream on the other hand can be a lot more challenging. Unlike its social counterparts Facebook and Twitter directly monetizing your Pinterest site using adverts isn’t possible.
But this itself is part of Pinterest’s charm. It allows you to build a relationship with your potential customers over shared interests and loves, and give them a glimpse of the authentic you. By making sure your Pinterest reflects all the things that are important to you and your business your followers are much likely to become your customers.
Whilst generating an income directly from Pinterest isn’t always possible, there are a number of things you can do on your Pinterest page to make sure it’s enriching your MUA brand and business!
1. Make Sure You Complete Your Profile!
Make sure you have a professional image and no sections are blank. You’re not only missing an opportunity to tell people about your business if you do, it also suggests you’re not taking Pinterest seriously.
2. Create Boards Around The Experience You Want Your Customers To Have
Not only is Pinterest where your customers are hanging out, it’s very often their scrapbook of dreams and aspirations. If your customers dream of the perfect wedding then make sure you have boards with pins that include blissful brides in idyllic locations. If your customers are looking for a cutting edge makeover for Halloween, use your pins to point them to the sultry witches and “sexy” zombies that are found through the web.
3. Optimise Your Pins For Search
As you would with a blog post make sure your pin descriptions contain the necessary (and correct) information that will allow users to find them. You can also put a # in front of keywords (e.g. #Bride) to help with searches. Finally, make sure you include a link to your website in your description so that users can find you!
4. Market Your Products
You can generate revenue directly through Pinterest if you have your own products, or earn an affiliate commission from sales of a product you recommend. You can create pins for these by including either a direct link to your product landing page or to a 3rd party through an affiliate link. More than ever though the images should be of a high quality and tie in with the theme and feel of your boards. You don’t want to switch your followers off with SPAM!
5. Pin to Win Contests
With the aim of raising your profile and increasing your number of followers you can organise a competition with a small prize to encourage users to re-pin your post. You could invite follows to pin their favorite image in your portfolio for example. Prizes could include makeup samples, a fifteen minute coaching call (if they’re a trainee makeup artist), or even a make-over (if local?!).
6. Showcase your Portfolio
While Pinterest may rarely generate income directly, it provides an excellent indirect route, allowing potential customers to find you and connect with both you and your vision. To maximise the chance of someone finding you and your website you should ideally be pinning directly from your online portfolio such that the link is retained no-matter how the image is re-pinned. You can also add a signature and url into the image itself.
Well that’s our six top tips for making Pinterest work for you! Still not 100% sure where to start. Well we’ve created a one page guide with links to our favorite pinners – you can sign up to our list below to get your copy.
Now you may not be able to use it to generate an income directly, but remember – Pinterest is all about authenticity, and showing the real you. This in turn will help build trust, and of course people are much more inclined to give the people they trust their business!
Do you use Pinterest to promote your brand and business? Have you ever managed to generate an income from your Pinterest account? We’d love to hear how you’ve made Pinterest work for you – leave a comment below with your tricks and tips, or find us on Facebook or Twitter! And don’t forget to follow us on Pinterest!