This week we had a question from one of our subscribers – Alma White Ruiz…
I’ve recently seen a lot of makeup artists receiving new products or just products in general from PR companies. I was wondering how this works and how I’d be able to do this too?
Well we got straight back to Alma, but imagining she might not be the only person with this question I thought I’d turn it into a mini post on the topic.
Click to Tweet: How To Get Free Makeup The Right Way From Brands & PR
So how does this free stuff from PR companies work?
The way artists receive products from PR is by either contacting the in house PR teams or out of house PR teams.
You can search for Press in the brand’s website you want to get in touch with, if you can’t find them, then Google “Remmel Press Office” or whichever brand you are looking into.
Why on earth would they just give me free stuff?
Usually the reason artists are given makeup is either because there is a new season launch with new products OR they are holding blogging events which are for artists who write and review products and therefore receive new products.
There is a 3rd way to receive free products is through ‘credits’. Contact the brands you love, ask them what is required for credits and who their preferred magazines are. Some brands are particular about who they are credited in.
For example, if you have a wedding in You and Your Wedding Magazine and there is a list of products you used in the article then you can go to MAC and email them a copy of your print. In return for your credit, MAC will give you free products as a ‘thank you’.
It is unlikely companies will give freebies on small, local magazines. This is why it is important to see which magazines they allow credits with.
So is it just that simple?
It is important not to abuse this though. Ensure when you get in touch with brands or PR, you explain who you are, what you do, any publications you have been in, etc. There has to be something they get from you receiving their products. i.e. Pushing them to your clients, writing about them, reviewing, crediting products.
And of course it’s not possible for everyone to get free makeup sadly. But it is possible to keep costs down and quality high – for example, I find artist brushes work fantastically as liner brushes, and bulk buy them for about 6 in a pack for a measly £10 (~$12). Check it out!
So there it is – a quick guide to getting free product from PR or brands. Remember – abuse it and you’ll lose it, so work towards building a solid relationship with these companies – and you could ultimately get to the point where someone else is paying for most of your kit!
Thanks for the question Alma!